17 February, 2023
Ways to Drive More Restaurant Sales with Confectionery Items
If you’re trying to find ways to drive more sales in your restaurant, promotional confectionery items can be a good start. These edible gifts are great tools for encouraging your customers to spend more money and time in your restaurant, and they also make great party favours if you’re throwing big celebrations.
Find various ways to use promotional confectionery items to promote your restaurant.
1. Thank You Gifts
A thank-you gift to a customer is a great way to show appreciation and build loyalty. But why stop there? You can also add promotional confectionery items to drive sales in your restaurant.
2. Giveaways at Events
Customers love freebies, and what's sweeter than free candy? Handing out promotional confectionery items at local events is a great way to spread the word about your restaurant. Plus, it's a fun and easy way to show your support for the community.
The staff can be instructed to hand out sweets to passersby with a small business card attached in an attractive holder, so they don't get lost in their pockets or bags. The same goes for handing them out at movie theatres, concerts, fairs and festivals.
At these types of places, you should be prepared with several of each item you want people to associate with your restaurant: different flavours of candies, mini-chocolate bars or gummies in different shapes (they might even have unique shapes from region-specific sweets).
They're also excellent giveaways when partnered with one of our personalised goodie bags containing additional goodies.
Customers will be eager to see what they got while on the go.
3. Merchandising Displays
You can use merchandising displays to promote your confectionery items in various ways. For example, you can create a point-of-purchase display near the register that features your items. You can also include your confectionery items in gift baskets or on unique event tables. Another great way to promote your confectionery items is to offer samples to customers.
4. Dessert Table Add-ons
Add some excitement to your dessert table with branded confectionery items. Offer guests branded cookies, candies, or chocolates with your restaurant's logo for a fun take-home treat. You can also use these items as part of a marketing campaign. For example, include a branded cookie with every check during a specific period or offer a free piece of candy with every kid's meal.
5. Start a Loyalty Program
A loyalty program is a great way to encourage customers to return. By offering rewards for frequent visits, you can incentivise customers to choose your restaurant over others. Plus, a loyalty program can help you collect valuable data about your customers' preferences.
Conclusion
Confectionery products are essential promotional items used in almost all businesses. If you choose to use them because they are cheap and suitable promotional products, you can use one or more of the methods described above. You will have an easy time getting more customers to your restaurant. Try them today, and your business will thrive.
The Confectionery Only Team