25 July, 2022
How Free Chocolate Helps You Get the Most From Your Customers
What does free chocolate do with getting more customers in your business? The answer is simple: when you give customers free things, you’re making them happy, making them like you more. Although there are many ways to give free things to your customers, from products to experiences, we’ll focus on chocolates, specifically in this article. This is because it’s the kind of free thing that most businesses can easily give away.
As such, we think that learning about the power of free chocolate will help you to decide whether it’s something that will help your business.
What You Get Out of Chocolates
Giving away free stuff (not just chocolates) has been proven to help businesses stand out and win repeat customers. As an example, suppose you own a local restaurant. One night, a family comes in and enjoys their experience—the food is great, your staff is friendly, and you gift them chocolates. If you ask them what they thought of your business, they’ll probably say, “it was great. The food was amazing, and we want to come back.” What’s more likely is that they follow through on that promise.
How will chocolate help you get customers? Here are a few ways:
1. Market Through Word-of-Mouth by Making Customers Happy
Word-of-mouth marketing is an excellent way to get your company’s name into the market. The trick, of course, is getting people talking about you. One way you can help encourage positive word-of-mouth marketing is to offer gifts (the more unique, cute, and valuable that gift is, of course, like chocolate) that will make customers happy.
Potential customers will have a positive experience and leave feeling happy that they discovered your business—which means they’ll be more likely to tell their friends about it. And if they like what they found at your place of business, there’s every chance they’ll want to come back as paying customers down the road.
2. Drive Traffic To Your Store
Offering free chocolate at your business is a great way to drive traffic to your store. Whether you offer them at mall kiosks, grocery stores, farmer’s markets, or even in an office setting – sample-size chocolates can draw in shoppers looking for something sweet.
For example, if you’re opening a new chocolate shop, consider offering free branded chocolate tasting samples to passersby and anyone who walks by your storefront on opening day. Tasting samples are a great way to let people get a little taste of what you have to offer and drive traffic into your store.
3. Increase Brand Awareness
It’s a well-known fact that people are more likely to return to places they enjoy. Offering free chocolate—or other tasty treats—can help you encourage repeat business and brand loyalty among customers.
By cultivating customer loyalty, you can increase customer lifetime value, develop better relationships with your target audience, and make them more likely to engage with your marketing efforts. And by giving away free chocolate to those who show up in person from your mailing list shows, your email marketing is effective.
The Confectionery Only Team