30 September, 2022
Confectionery Promotional Products to Increase Your Brand Awareness
Over the past several years, consumers have been purchasing more confectionery than ever. Whether it’s something they enjoy eating or just want to support their company, people buy confectionery to increase brand awareness. This blog post will discuss various confectionery promotional products you should use to increase your brand awareness and why so many people are choosing to purchase them at this time.
Mints
Mints are great branding tools because they are frequently used. Nonetheless, they can also add a sense of luxury to any brand. Plus, mints can have various flavours and aromas; consider choosing a few fun varieties, like chocolate mint.
They may make your brand more approachable and relatable than you otherwise would. Consider including some sweet details about your company on your label to stand out; think about personal touches, like using authentic images of your team members instead of stock photography. Don’t forget that mints aren’t only for guests — you should be handing them out to potential clients at every opportunity.
Gummy Bears
Gummy bears are a great way to connect with younger kids and teens. These candies make connecting with your brand easier for people of all ages because they are fun and approachable. Plus, they come in countless different flavours and colours that don’t just appeal to children.
If you have an organisation that hosts events or is more service-oriented, consider handing out gummy bears at gatherings to encourage donations and increase awareness about your cause.
Jelly Babies
Jelly babies are a mouth-watering and nutritious way to increase your brand awareness and be a delicious treat for customers of all ages. One of the best things about jelly babies is that they can be produced in many different sizes, from standard boxes to party bags. This means they’re an ideal product for branding purposes — you could hand out ‘free samples’ at trade shows. And if you’re selling them anyway, you might as well attach a custom label that advertises your company; it certainly won’t hurt. Jelly babies also come in a vast range of flavours — why not offer some exclusive new ones?
Lollipops
These colourful, sugar-laden treats appeal to both adults and children alike. Lollipops make a great way to promote your company’s logo or message by creating branded promotional lollipops. Include your business information, name and logo on each sucker with a customised wrapper. Even if you’re not looking for free advertising opportunities, it is still good practice to include contact information on each piece of confectionery — especially when handing out candy to children.
Chocolate Bars
Chocolate bars are used in many advertisements by companies, large and small. There are so many words that you can fit on a product’s packaging, so marketers often rely on imagery to convey certain features or benefits. That’s where promotional chocolate bars come in: with custom imprinted chocolates, your brand has an opportunity to reach customers who have a sweet tooth. You will be swayed into making a purchase if you love your brand. Chocolate bars can be used as gifts at trade shows or company events.
The Confectionery Only Team