16 May, 2023
Avoid These Common Mistakes Businesses Make With Confectionery
Promotional confectionery like chocolate coins is one of the most popular types of items that businesses can give out to their clients or customers. Everyone loves chocolate, which is something everybody can enjoy no matter their age or gender, making it a very versatile promotional product. However, with this versatility comes the chance that you might make mistakes when giving promotional confectionery to your customers. Here are common mistakes businesses make with promotional confectionery and how you can avoid them.
1. Thinking sugary sweets equal successful campaigns
Many people who approach this tactic don't think about the product that will work best for their business, which can lead to tons of wasted sweets and money. Instead, research what kind of candy would be most fitting for your marketing goals, so you get the most bang for your buck.
When distributing free sweets, think about what time of year it is and when your target audience is more likely to be out before deciding when the giveaway will take place. Just because there's no snow on the ground doesn't mean people aren't inside trying to stay warm.
2. Not considering consumers' changing tastes
Trends change and need to be in style when you're giving away something for free. That's why candies are often left to expire before they're distributed. The first mistake is not thinking about the flavour or sugary sweetness of your treat: what might be popular today will probably fade by tomorrow.
Giving away pastries with a filling that nobody wants to eat is an act of vandalism. So, research what consumers want before you use it in your marketing campaigns.
3. Not considering the product's packaging
The package design is the most important part of any marketing campaign. It's the first point of contact for potential customers and sets a mood for your product or service. Suppose you're giving out candy at a conference to commemorate; do you want them to feel excited? Yes. Do you want them to be happy? Definitely. Should they feel nostalgic? Of course. So don't hide your beautiful packaging away on a table covered in pamphlets and brochures - put it where everyone can see it and keep those emotions rolling. There's nothing better than feeling like someone made an effort to make their experience a little more personal.
4. Complicated packaging design
A company must understand how to use their packaging design to entice consumers and reel them in. If the packaging design is too complex, too intricate, or does not portray the correct message about the product, then a consumer may see it as a gimmick that does not relate to them or know what it has to offer. The opposite also holds for simplicity. Consumers want something easy for them to understand and find what they are looking for quickly. The packaging design should reflect this demand and be done to make people interested from all angles. Companies must be aware of these key points to have successful marketing campaigns with promotional confectionary products.
The Confectionery Only Team