21 February, 2022
Promotional Chocolate For Delicious Gifts
Promotional items to target your audience can be tricky, but one thing that almost everyone loves is chocolate. The great thing about chocolate is that if the person you give it to doesn’t eat it, in all likelihood they would know someone to give it to. Compared to other personalised gifts they are very cost-effective which means you can buy more of them compared to other products. If this isn’t enough to convince you that promotional chocolates are a great choice to promote your brand, maybe the below would help twist your arm
1) They Are Delicious!: If there is one thing that is hard to take just one piece and stop is chocolate. Once you start it is hard to stop. That is why it is so popular. Don’t be fooled by the words “promotional chocolate”. Many are just as good a quality as retail brands and if you splurge and get Belgian chocolate, then many are superior to what you find on supermarket shelves. Chocolate stimulates all five senses and releases endorphins that are considered our “happy hormones”. This is why chocolate is used by many to de-stress.
2) Custom Shapes: A fun part of chocolates is they can be custom moulded. As it starts life in molten form, it is easy to make chocolate pieces into any shape. Perhaps you are a trucking company attending a trade show. Hand out chocolates in the shape of a truck. They will certainly impress anyone who receives them. Use them to target a particular demographic by getting a custom shape that specifically targets them. One bite and they’ll be hooked.
3) Trade Show Giveaways: Chocolate gifts are the perfect ice breaker at trade shows and the perfect way to drive more traffic to your booth. Who can resist free chocolate? Get them printed with your details and hand them out in bulk, or use the time it takes them to eat the chocolate to introduce them to your company. Making them stand for a minute or two to enjoy the chocolate also gives them the time to browse your stand and see what you have on offer.
4) Fundraising Items: Promotional chocolates are an ideal way to raise money for charities, not for profit organisations or even clubs. They can be bought at low price points and due to the popularity of chocolate, you can easily put large profit margins of up to 50%, depending on what quality of chocolate you are selling. Unlike other products, almost everyone you approach would be interested in purchasing and you can give variety by offering milk, white and dark chocolate to appeal to all tastes.
There is no doubting chocolates universal appeal as almost everyone has some degree of a sweet tooth. You could upgrade from small chocolate pieces or bars to chocolate boxes with an array of tasty treats. If you want to use chocolates for your next promotion, but are unsure what would work best, just give us a call or email and we’d be happy to help.
The Confectionery Only Team