11 June, 2012

Get Personalised Candy To Drive Traffic To Your Booth

It’s time again for that tradeshow and you’re trying to think of how to attract people. Have you tried personalised candy as an option. Everyone has a sweet tooth to why not tempt them with a bucket of yummy candy at the front of your booth. You could even do a teaser in the magazine or a mail out promotion beforehand letting people know they are in for a “treat” if they visit your stand. If you pick popular candy options such as mints, jelly beans of chocolate drops, you could also get some made up in smaller bags and if people try your candy and like it, you could give them a small bag of the same personalised candy to take with them.

You might be surprised by the results, especially if you do a little background promoting before the event. Many people have had success with just small clear cello bags with a custom printed sticker on the front. They might seem like simple personalised candy, but people will take them and as soon as they go to open the packet they’ll be reminded of your business. Otherwise you could go one step further and get the actual candy customised, rather than the packaging. There are several options on this, so if you’re interested give us a call and we can advise on the best types to choose.

The Confectionery Only Team